Companies are always looking for ways to advertise in a manner that will get their potential customers attention. What better way than to get them when they are forced to be looking at you. When people want to talk on their cell phone, the first thing they do is look at their phone display. You can catch them right there! They are locked into your video immediately and must watch it before they can commence with their phone call.

An additional feature that an advertiser can also benefit from is that the video is automatically saved as a thumbnail on the user's phone before the user commences with their call. Therefore, if a user is interested in your product or service they can refer back to your video and contact you afterwards. This would ensure that interested customers can find you and give you their business.

Now you may think that your video ad may not be reaching your target audience. However, customers get to choose the types of products and services that are of most interest to them. This option is a great feature because you target people in your area that would actually use your product or service!