Cell phone companies are always looking for an advantage over their competitors. What better way than to offer a completely FREE service? Of course packages can be designed in various ways that can go from completely free to some nominal charges for extra services or calls outside the boundaries of the agreement. The choice in structuring such an offering is endless. As well, you would certainly cut down on chasing delinquent individuals not paying their phone bills. Companies would be pre-paying for this advertising service. It's a win-win-win situation for all!