When you have a great product, how do you ensure more users to go with your phone device? One approach is to team up with a mobile service provider that is offering an amazing service. You could be that company that corners the market when you see that FREE means more customers than anyone else!
Manufacturers can partner with the appropriate companies and design new features around the most advanced thinking in the marketplace. You would have an incredible opportunity to bring cell phone devices and how they are used to a new level and incorporate new big players into the game, which means more money for everyone involved and more satisfied customers!